McGrath Volkswagen

Indianapolis, Indiana

The Architectural Visualization set helped to showcase a prototype created as a marketing campaign for a Dealership to acquire Volkswagen Licensing.

While it isn’t typical,this project is most notable due to the required one week time frame.

Rendering Challenges

The rendering challenges on this project were unique because the building consisted of mainly metal and glass.  Render times were important when attempting the animation because of the calculation required for metal and glass reflections/ refractions.  Had the time frame not been so tight, the glass reflections could have been more realistic.

Image Captions

Image 1 – Entrance Rendering/Visualization
Image 2 – Exterior Rendering/Visualization of Dealership
Image 3 – Exterior Rendering/Visualization of Service Side
Image 4 – Interior Rendering/Visualization of Entrance
Image 5 – Aerial Interior
Image 6 – Interior Rendering/Visualization

The cars were not modeled by Digital Pigment but were painted by us to match the current 2013 catalog of colors available here in the USA.

Image Created for Architect’s Line and McGrath Automotive